“Since then, Alliance has continued to build their organization and community with a spirit of teamwork, fairness and dedication that has seen them achieve great success. “Razer helped create Alliance in 2013 because we saw an esports team that shared many of our core values,” says Min-Liang Tan, Razer co-founder and CEO.

Since then, the organization has become fully player-owned and continues to build on their Dota 2 legacy. Alliance rose to prominence in 2013 when their Dota 2 team, headed by Jonathan “Loda” Berg, won the inaugural The International tournament. Since then, Alliance has built a considerable global following and counts many notable players on its current and past rosters, such as AdmiralBulldog, the biggest Dota 2 streamer on Twitch, and Armada, widely regarded as one of the greatest Super Smash Bros’ players of all time.Īs part of the new two-year partnership, Alliance players will be using the latest Razer gaming peripherals, including a range of BlackWidow keyboards, DeathAdder Elite and Naga Trinity mice, and Kraken Tournament Edition headsets. The long-term partnership will see Team Razer and Alliance collaborate across all disciplines in which their teams compete.Īlliance was originally founded in conjunction with Razer in April 2013, on the basis of promoting and supporting Scandinavian and European esports, enabling truly talented players in the region to shine on the international stage.

HAMBURG, GERMANY – Razer™, the leading global lifestyle brand for gamers, and Alliance, one of the world’s leading esports organizations, today announced a new strategic partnership. World-renowned esports organization, co-founded by Razer in 2013, re-joins Team Razer’s club of elite esports athletes

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